An algorithm, drawn by a 42-year-old female event manager and high ticket closer in Switzerland.

And then on the other hand I would ask you to show me how the algorithm works. Okay. There's no rush. You're welcome to take your time. Do you have colors? [laughs] No, I don't. Kept it pretty simple. So for me, the algorithm is actually what makes life easier for me as an user, by taking me to the next level from the myriad possibilities and information available on the Internet based on my behavior. So if I now go this way and not this one, then in this sense the algorithm, or whatever you want to call it, already knows something about me and can tell me: Hey, I think there or that is a good idea and now this way and lead me. So for me it's something like a guide on the internet. Cool, thanks. Interesting, what you drew there. And how did you learn how the algorithm works? I've been in marketing myself for many, many years, so digital marketing and of course you use the algorithm to get to the customer and you actually see that as a user. If I am looking for something now, then suddenly completely different things appear and this haunts me later on the Internet and that is simply not a coincidence. And have you heard about the algorithm lately? You mean the term? Heard of it, at most in the context of it is always being refined and developed and changed again and again, so that you can get the most...no dishonest use out of it. Unfortunately, I can't explain how this works.