Okay, so what is all this? Okay. I will explain it. Let's say that this is one piece of data. I can also write here connect it to one user, or one IP address, I don't know, whatever. Okay. Can you draw that in there or something? Somehow the algorithm tries to understand me that day, or follow up on one matching data that the algorithm is anyway looking for, because he has a mission. Okay. So let's say one of my data was matching that, and then upon that, it starts to follow several of my user aspects. Okay, so these are user aspects? Yes. These are all data about my user surface, and then if it wants to, it is able to extract into one complex ... This is what I would call persona. Okay. Okay. So you've heard of the term algorithm before? Here and there, or just in the news, or at ... I'm just wondering where you ... How you may have learned or heard about it? I read articles, normal articles like in Economist, and things like that. Okay. Yeah, I think that's it.